ByHeart is a baby formula brand specializing in organic, nutritionally optimized formulas that offer a healthier alternative to traditional options on the market.
Value Prop Testing
A key part of our strategy was testing to identify which value propositions resonated most with parents. While we focused on three core benefits—easier digestion, reduced spit-up, and softer poops—we also explored broader messaging based on insights from ongoing testing.
Education
We aimed to position ByHeart as both a trustworthy brand and a valuable resource for parents. One key creative pillar focused on education, offering in-depth product insights and driving traffic to the landing page. This approach helped us evaluate whether deeper understanding led to stronger engagement and conversion.
Native UI Formats
We also tested short animations to evaluate how attention-grabbing hooks and visuals performed with minimal information. Many successful formats drew inspiration from native UI elements like Instagram tags and search bars. This helped us assess whether a concise, visually-led approach could still capture interest, drive engagement, and communicate key value propositions effectively.
