Chalkboard is a daily fantasy sports app that offers dynamic gameplay with live picks and cash-out options, giving users the chance to win up to 5,000x their entry.
App Feature Focus
Our strategy focused on positioning Chalkboard as the leading alternative to traditional daily fantasy sports apps by calling out its unique app features. Through continuous testing and optimization, we crafted messaging that subtly highlighted competitors’ shortcomings while emphasizing Chalkboard’s advantages in ease of use and user profitability.
Offer & Winning Focus
One of the strongest drivers of performance for Chalkboard has been its new player offers and the visibility of user winnings. By prominently featuring large numbers, bold text callouts, and animations, we’ve been able to use these winnings as a compelling hook to attract new users. Much of our messaging is designed to tap into the feeling of missing out, emphasizing the monetary rewards others are earning to create a sense of urgency and encourage app downloads.
