Revelry is a dress company specializing in bridesmaid and wedding attire, known for its customizable options, high-quality designs, and convenient online ordering and try-on-at-home program.
Inspirational Formats
A key element of our strategy was positioning the brand as an aspirational resource for brides. We tested formats inspired by popular wedding aesthetics—such as photo collages, lookbooks, and editorial-style layouts. These focused on a more polished, magazine-like look to align with the elevated expectations of our audience.
Swatch Offers
One of the main performance drivers was Revelry’s swatch offer. We tested various formats to promote it, ensuring visual alignment with the swatch pages. The Pantone-inspired format consistently performed well—likely due to its strong, recognizable visual association with the iconic swatch style.
Testimonials
Given the high stress levels associated with wedding planning, we understood that brides place a premium on trust and often rely on third-party validation to assess the credibility of brands and services. To address this, we strategically leveraged customer testimonials and press reviews to highlight the ease and convenience of using Revelry, as well as the premium quality of its dresses and fabrics. These creatives provided compelling social proof and consistently delivered some of our highest conversion rates.
Light Motion
We also explored light motion and animation to create eye-catching visuals, including sales assets and educational GIFs that walk users through the ordering process.
