STARZ is a premium streaming service that offers ad-free access to a diverse library of original series along with blockbuster films from studios like Lionsgate and Sony.
Original Premieres
STARZ produces a broad slate of original programming, with each season premiere representing a major opportunity for audience growth. Our marketing strategy around premieres focused on building anticipation and excitement through time-sensitive messaging, emotional hooks, and positioning each new season as a must-watch cultural moment. We continuously test and refine the use of trailers and scene clips to make them more performance-driven, exploring ways to better convert interest into viewership and subscriptions.
Breadth of Content
We frequently leverage cross-sell formats to showcase the breadth of STARZ’s content library, grouping similar shows to highlight shared themes and appeal to viewers who recognize one of their favorites. This approach reinforces the perception of STARZ as a platform with a diverse, expansive collection—one that offers something for everyone and always has another great show to discover.
Offer Focused
The brand is positioned as a premium yet accessible streaming service, with offer-centric ads consistently driving the strongest performance. We continually test ways to pair promotional messaging with scene clips and key value props to create more compelling, conversion-focused formats. Capitalizing on seasonality is also an effective lever, such as developing Halloween-themed assets that spotlight horror titles.
